Research

Traffic works and we've got the research to prove it

Aside from a plethora of radio research our account managers would be only too happy to share with you, there is some insightful research findings regarding traffic radio which we can highlight here.

Focus group research conducted by Go Traffic Media has unveiled the following –

• Radio is by far the most accessed platform for seeking traffic information
• Commuters rely heavily on traffic information and nominate it as one of the prime reasons they listen to radio
• Quality reporting with a focus on solutions where problems exist is very important to them

Other research has also computed that traffic is the No. 1 engaged content on radio and has achieved over 60% greater effectiveness for advertising in terms of long term memory recall.

Please contact us if you’d like to know more about traffic radio research.